Trick or Treat: Spooky or Sweet? 👻🎃

This Halloween, we’re serving up something extra special for slime lovers. Meet our brand-new range: Trick or Treat: Spooky or Sweet. Two limited-edition slimes, two very different personalities. The question is… which side will you choose?

🎃 Sweet: Pumpkin Spice Latte

Pumpkin spice might be a very North American obsession, but we’ve brewed up our own Kiwi version just for Halloween. Our Pumpkin Spice Latte slime is smooth, stretchy, and oh-so-satisfying with its soft matte clay texture. The scent is a cosy mix of pumpkin, cinnamon, nutmeg, and a sprinkle of allspice. It’s warm, comforting, and smells just like a hug in slime form.

The colour is a creamy, golden orange and it comes with creamy cutesy beads that give an irresistible sensory pop. This one’s definitely the “treat” in our range.

🖤 Spooky: Black Magic Potion

If sweet isn’t your thing, you might be tempted by the dark side. Black Magic Potion is our mysterious, matte black clay slime with a fizzy, clean scent that has a hint of cola. Officially, it’s a secret mix of smoky sweetness, soapy freshness, and patchouli. Unofficially, it’s the one that makes you go “wait… why am I suddenly craving a cola?”

Inside the tub you’ll find black, orange, and white beads, plus the occasional eyeball and enchanted alphabet beads to give it that extra spooky flair. It’s stretchy, clicky, and full of Halloween mischief. Definitely the “trick” of the pair.

Which Will You Choose?

Whether you’re a “spooky” soul or a “sweet” seeker, our Halloween duo is designed to make playtime magical. Both slimes come in jumbo tubs, packed with sensory fun that’s perfect for stretching, squishing, and swirling all season long.

But just like Halloween night, these won’t last forever. We only have limited numbers available while stocks last. Click below to grab your tub of Pumpkin Spice Latte or Black Magic Potion before they vanish into the night…

👉 Shop the Trick or Treat Range now

Let’s Talk Texture: Why Slime Feels So Good

There’s something instantly satisfying about sinking your fingers into a good slime. Whether it’s a soft swirl, a juicy stretch, or a slow, crunchy pull, texture is everything. And it turns out, there’s science and sensory magic behind that feeling.

At Slime Minister, we’re big believers in the power of texture. Not just for fun, but for focus, calm, and emotional regulation. This can be especially powerful for neurodivergent kids and families who thrive on sensory input that feels just right.

✋ What makes slime textures so satisfying?

Different textures speak to different sensory needs. Here's a quick breakdown of what we offer in our current slime ranges:

Butter slime (OG Slime Line)
Smooth and soft, perfect for stretching and sculpting. This one’s ideal for slow, calming play.

Icing slime (Ube Squish)
Made with magic snow powder, it has a cold, snowy, and slightly gritty texture. It’s perfect for sensory play that’s cool and satisfying.

Thick and glossy slime (GETO Slime Line)
Bouncy, shiny, and great for bubble pops and poking. These hold their shape and feel oh so satisfying to stretch.

We’re also dreaming up new textures for future drops. Clay slime, clear slime, and jiggly slime are all on our wishlist. Can’t wait to see what kind of sensory joy we can create next.

🌈 Sensory play isn’t just play

It can help kids:

• Regulate big emotions

• Increase focus

• Wind down before bed

• Transition between tasks

• Build fine motor skills

And honestly? Grown-ups benefit too. Many of our customers tell us they keep slime at their desk as a fidget, or reach for it during anxious moments, or just enjoy it as a small joy in the middle of a busy day.

👇 What’s your texture match?

Take a minute to notice how you or your child respond to different textures. Do you love light and fluffy? Thick and juicy? Soft and smooth? You might be surprised which ones become favourites.

Not sure where to start? Thick and Glossy is a great beginner slime.

Want to take it further? Set up a texture bar at home with a few different slimes and let the kids explore. Add tools, beads, or scents to take the experience even deeper.

And if you do, tag us @slimeministernz. We love seeing your texture experiments in action.

Joybox 3D Printing: Crafted with Love in Hawke’s Bay

If you're looking for eco-friendly sensory toys that are playful, purposeful, and made right here in Aotearoa, check out Joybox 3D Printing. They're a small, family-run biz based in Hastings, making the coolest 3D-printed fidgets, decor, and learning tools.

Every piece is made using eco-friendly, plant-based PLA+ filament from trusted NZ suppliers, and you can feel the quality. They’re lightweight, durable, and ridiculously satisfying to hold. Orders arrive beautifully packaged by Anna (the lovely human behind it all) and it feels like opening a care package from a friend. Thoughtful, calming, and full of joy.

The Power of a Simple Fidget

Fidgets aren’t just a bit of fun (though they are that too), they can be a real game-changer for sensory kids. They give busy hands something to do, help ease anxious energy, and offer a gentle, hands-on way to stay calm and focused when the world feels a bit too loud.

At Slime Minister, our son has been especially drawn to two Joybox favourites:

• ⭐ Star Fidget ($8): Defo a volcano and NOT A STAR according to our son

• 🔁 Round Infinity Fidget ($7): A great size and shape for little (and big) hands

Paired with our slime, fidgets like these offer dual sensory benefits: stretchy, scented textures in one hand, and soothing motion in the other. It’s a powerful combo for neurodivergent kids, or anyone who needs a bit of calm in their day.

A Little Extra Joy (and a Giveaway!)

If you’re reading this during September 2025, we’re currently running a fun collaboration with Joybox and other small NZ businesses. You could win some of these exact fidgets, plus a bundle of goodies designed to help you survive the school holidays.

🔗 Click here to view the giveaway on Instagram
(It runs until Friday 20 September and is open to NZ addresses only.)

Why We Love Joybox

Joybox 3D Printing is a passion project that blends creativity, function, and heart. From the curated designs and sustainable materials to the way each parcel feels like it was packed just for you, it’s a brand that fits right into any sensory toolkit.

Want to explore more? Visit joybox3dprinting.co.nz to check out the full range of fidgets and sensory tools. We’re sure you’ll find something that sparks joy too. They’re kindy given us a code. Use SLIMEMINISTER for 20% odd your order (which can also be used combined with their usual FREE shipping for orders over $80). Get shopping kids!

Spring Into Sensory Play: Fresh Slime Ideas for a New Season

Spring is finally here, and with it comes that fresh, fizzy feeling that makes you want to open the windows, reset your space, and try something new. At Slime Minister, we love marking the seasons with sensory play that taps into the textures, colours, and scents of what's around us. Spring is the perfect excuse to lighten things up, literally.

Here are some ways to bring a little spring magic into your slime play this season:

🍍 1. Choose bright, juicy colours

Think lemon yellows, coral pinks, and lush greens. Our Tropipop, Pash’n’Pine, and Apple Whip slimes are all perfect choices for spring — fruity, fresh, and full of colour.

🌸 2. Add florals and sparkle

Decorate your slime station with daisy cutters, floral sequins, or a sprinkle of biodegradable glitter. It doesn’t take much to turn an ordinary slime sesh into a spring sensory garden.

🧼 3. Spring-clean your senses

Use slime play to wind down after school or switch gears on a busy day. Our Cool Whiff feels and smells especially light and satisfying this time of year.

🌱 Bonus: Create a Spring Sensory Table

Grab a tray or shallow bin and set it up with items from around the house or garden. Try:

• A few small pots of herbs or flowers

• Wooden scoops or silicone cups

• Dried petals, citrus peels, feathers, or felt balls

• One or two slimes with bright colours or soft scents

Let kids mix, pour, squish, and create their own spring world. This kind of open-ended sensory play encourages focus, calm, and heaps of creativity.

Whether you're a family just starting to explore sensory play or a seasoned slime lover ready for a seasonal refresh, spring is the perfect time to lean into new textures, playful colours, and the pure joy of squish.

Tag us on Facebook and Instagram @slimeministernz with your spring setups, we’d love to see what you create.

Father's Day Gift Guide: For the Dad Who Deserves a Flat White and a Little Fun

Father’s Day is just around the corner (Sunday, September 7), and if you’re on the hunt for a gift that’s thoughtful, local, and just a little bit playful, we’ve got you covered.

My own dad is notoriously hard to buy for, I usually get him a Lotto ticket, whamp whamp. This year, I’m making it easy. No gimmicks, no last-minute petrol station stops. Just genuinely good gifts made right here in Aotearoa, from businesses we love.

Whether your dad (or your kid’s dad) is a coffee lover, a hands-on parent, or just someone who enjoys the little things, this round-up is all about celebrating him, and supporting local while you're at it.

☕ Slime Minister - Flat White Slime ($15)

Start with a sensory twist on a classic Kiwi coffee. Our Flat White Slime is smooth, soft, and oh-so-satisfying — it smells like freshly brewed beans and has a creamy whipped texture that feels like a café treat for your hands. It’s perfect for fidgety fingers or dads who need a mindful break from the daily grind. Add it to a gift basket or hand it over with his morning cuppa for a little extra fun.

🧃 Pete’s Natural Soda - 12 Pack of Mixed Cans ($42)

Ditch the big brands and pop a box of Pete’s Natural in your cart instead. These small-batch sodas are made right here in New Zealand using fresh, real fruit and fair trade cane sugar. The Lemonade, Feijoa, Kola (caffeine free) and sparkling water cans are always a hit, and the quirky labels give the whole thing a cool, artisan vibe. Cheers, Dad.

Grab a mixed 12 Pack of Cans here

🧸 Hello Cherub - Father’s Day Personalised Gifts ($34.95)

If there’s a new dad (or a sentimental one) in your life, these Father’s Day onesies are such a sweet touch. Locally designed and printed, they come in classic neutral tones with three meaningful designs. Add a morning cuddle and a strong coffee and you’re sorted.

Happy First Father’s Day Onesie
Happy Father’s Day Personalised Name
Hello Daddy Pregnancy Annoucement Bodysuit

🥜 Forty Thieves - Nut Butters (From $2.50)

Level up his toast game with a jar (or three) of nut butter from Forty Thieves. Made in NZ with no weird fillers, these spreads are packed with protein and big flavour. Try the SuperFood Butter, Salted Macadamia, or Hazelnut Crunch if you want to win the breakfast game. Made on the Hibiscus Coast with no weird fillers, these spreads are packed with protein and big flavour and while they started out small, they’re now slowly taking over supermarket shelves across the country. Bonus: I went to school with one of the owners!

Shop Forty Thieves

💪 The Body Roll Studio - A Roll at The Body Roll Studio (from $49/session)

For the dad who’s always on the move (or constantly stiff from being on the move), gift him a wellness experience like no other. Body rolling is rhythmic, relaxing, and surprisingly addictive, think lymphatic drainage meets massage meets meditation. Book him a session at the studio in Takapuna or grab a gift voucher online.

Check out what options there are here

☕ Tricky Cheeky Club - On The Move Tumbler ($59.99)

This leakproof 40oz tumbler is a beast. Keeps his drink hot (or cold) all day long and fits in the car cup holder, yes, even the small ones. It’s perfect for the dad who’s always on the go, whether he’s a weekend adventurer, early morning fisherman, or always up the hill in camo. Rugged enough for the wild, stylish enough for the school drop-off. Win-win.

Gimme

Wrap It Your Way

You don’t need fancy wrap or a curated hamper. A brown paper bag, a bit of string, and a scribbled note from the kids is more than enough. The magic is in the moment. Whether it’s opening slime together or sipping soda on the deck, what matters most is time, attention, and joy.

Happy Father’s Day

To all the dads, stepdads, grandads, pops, and father figures, you deserve a Flat White and so much more. Let’s give them a gift that’s local, lovable, and a little bit fun. We will be spending our Father’s Day at Puhoi Village Market at 88 Puhoi Road from 9-1pm, hope to see some of you there :)

Cheyney x

From Soap to Slime: My Ever-Evolving Creative Journey

If you’ve been following Slime Minister or Design by Cheyney for a while, you probably know that I live, breathe, and dream creativity. I always have. But my journey here hasn’t been a straight line. It’s been full of colour, chaos, detours, and drive, shaped by motherhood, instinct, and a deep need to build things that feel like me.

Over a decade ago, after moving back to Aotearoa from Canada, I started my first business baby: a soap and candle brand called Camille Co. The spark came from working in a boutique in Fernie, British Columbia, run by one of the most inspiring women I’ve ever met. Shout out to Chan at Freyja, who still runs her store to this day. Watching her do business with so much care and creativity gave me the push I needed to start something of my own.

Camille Co. took me to weekend markets, and I fell in love with that world. I loved chatting to locals, swapping with other stallholders, and turning my little table into a full sensory experience. Because I have a background in graphic design, I also did all my own branding and packaging. People started asking who made it. When I said “me,” they’d ask if I could do theirs too. So I started taking on design clients on the side.

Eventually, that side gig grew bigger than the soaps and candles. I wrapped up Camille Co. and stepped fully into design under Design by Cheyney. At first, I was working with clients on logos, branding, websites, and anything visual. But my end goal was always creative freedom, so I started making and selling digital assets like templates, brand kits, and illustrations. That way, I could keep creating without being tied to deadlines or feedback loops.

In 2020, I ticked off a huge creative dream. I had my first children’s book, Thank You for Feeding Freckle, published with Five Mile. It was a perfect fit. Storytelling where I could control the final product and see it come to life exactly how I imagined. That’s my favourite way to work. Fast, independent, and fully in the driver’s seat.

In 2021, our son was born and life shifted again in a huge way. Thankfully, selling my digital products on Canva meant I could step back from client work and focus on being a stay-at-home mum. But of course, the creative ideas never stopped.

These days, I work part time as Design by Cheyney, creating for my Canva store and Spoonflower shop. I’m also writing more children’s books in the background, heavily inspired by our son, so if you have publishing contacts, feel free to send them my way. And of course, there’s Slime Minister, the sensory joy project that started with him and grew into something so much bigger.

I’m behind all things visual at Slime HQ. The branding, website, social media, photography, packaging, slime colours, and even the scents, which link all the way back to my Camille Co. days. I’m the fast and instinctive one in our household. If I get an idea, it’s happening. Ikr is always telling me to slow down, but my brain doesn’t do slow. I create like a maniac and I love it that way.

So that’s me. A mum. A creative. A children’s book author and illustrator. A pattern-obsessed designer. And cofounder of a very gooey, very joyful slime brand. It’s been a winding path, but every step has brought me closer to the life I want, one where creativity leads the way.

Cheyney x

👉 Follow my design work at Instagram or Facebook
👉 Browse my fabric and pattern collection on Spoonflower
👉 Canva Users, check out my elements and templates here

Creativity Lives Here: Meet Ikr from Letra Luna

At Slime Minister, we’re all about celebrating creativity. Not just in the slimes we make or the playful content we share, but in how we live, parent, and dream together. Our household is full of colour, sound, texture, and music, and for Ikr, it’s the music that runs deepest.

When we’re not mixing slime, packing orders, or literally running after our son, you’ll usually find Ikr with a guitar in his hands (or air-guitaring during a serious conversation, which, yes, drives me a little bit up the wall). But it’s also a glimpse into his inner world, where sound is always swirling and creativity is quietly at work.

Ikr is the guitarist for Letra Luna, an alternative metal band that formed in September last year. The band is made up of four incredibly talented Filipino musicians: Ikr on guitar, Jerika on vocals, Matt on drums, and Teri on bass. Ikr and Teri go way back to their days in a previous band called Fuego. After a lineup shift, they reformed into something new. Letra Luna’s sound pulls from nu-metal, hardcore, grunge, and pop. It’s gritty and raw, but still melodic and full of feeling. It’s music that tells a story, just like we try to do in our slimes.

They’ve got a gig coming up on Saturday, August 23 at Ding Dong Lounge, playing alongside Doom Scroll and If It Bleeds. If you’re into live music and want to support some wildly talented local musicians, come along and bring some friends.

A few weekends ago, the band came over to record some new material at our place. Ikr is also a trained sound engineer, so he’s the one behind the mixing desk, tweaking every tiny detail until it sounds just right. That’s one of the things I’ve always admired about him. He can disappear into the process, noticing layers and frequencies most of us don’t even hear. He brings that same thoughtful precision to Slime Minister too, whether it’s obsessing over the sound a slime makes when it’s stretched, or figuring out how to capture those sounds in our videos. He’s slow, deliberate, and deeply focused. I’m the total opposite, but that contrast is what makes our little business, and our life together, work.

We believe creative energy should be encouraged, shared, and lived out loud. Slime Minister started as a way to bring sensory joy into homes, but it’s also become a space for us to bring our whole selves, noise, colour, mess, and all. Whether it’s designing a label, mixing a scent, recording a reel, or mixing an actual song, we’re creating together every day.

I’m so proud of the music they’re making, and I can’t wait to see what comes next.

👉 Follow Letra Luna on Instagram and Facebook to keep up with their shows, music releases, and recording adventures.

Until next time,
Cheyney x

The Power of Sensory Play: What We’re Learning (and Loving) at Slime Minister

At Slime Minister, sensory play is more than just something we make, it’s something we live. As a family-run business in Aotearoa with a neurodivergent child at the heart of it all, we know first-hand how powerful the right sensory tools can be. Slime is obviously one of our favourites, but it’s only part of the picture when it comes to helping our son regulate his body, emotion, and energy.

Recently, we were lucky enough to receive a sensory box from We Are Equal, a beautiful new New Zealand business. Inside were Montessori-style stacking stones in bold, bright colours, a chew necklace, a sensory shaker bottle, a see-through shimmery cloth, a fidget bar, and worry stones. Our son gravitated immediately to the stacking stones and chew necklace. These kinds of tools aren’t just for kids, they offer comfort and support to anyone who needs a moment to ground themselves.

Supporting sensory needs is complex. Our son is mostly a sensory seeker, he loves deep pressure, texture, and movement, but there are also things that dysregulate him. Spinning or bouncing on the trampoline, for example, can tip him over the edge. Hanging, stretching, and squeezing tend to bring calm. This is why variety matters. Sensory tools are not one-size-fits-all. What works for one child, or even one day, might not help the next. Having a toolkit to choose from gives our kids options and autonomy, and it helps us respond to their needs in real time.

Sensory play builds brain-body connections. It supports focus, emotional regulation, fine motor development, and a stronger sense of self. Slime is one of those tools that ticks so many boxes. It’s playful, tactile, endlessly engaging, and helps bring our son back into his body when he’s feeling scattered.

We’ll be proudly linking to We Are Equal when Sarah launches her website. It’s businesses like hers, grounded in lived experience, thoughtfulness, and care, that remind us how many ways there are to support our tamariki. We’ll always champion fellow New Zealand makers in the sensory space, and we’re so glad to have connected with her. Follow We Are Equal on Instagram here and watch this space!

Messy Rainbows & Slime Dreams: A Sensory Adventure at Adventure Alley

There’s something magical about finding people who just get it. The joy of sensory play, the power of inclusive spaces, and the importance of meeting kids exactly where they’re at. That’s why visiting Messy Rainbows at Adventure Alley felt like a big warm hug wrapped in colour and kindness.

Run by the powerhouse that is Carlie, Messy Rainbows is a creative, sensory-based business that’s proudly neurodivergent-affirming. From calm corners to messy masterpieces, her setup is designed with care and intention, a space where kids (and adults) can explore, regulate, express, and connect.

It’s perfect for curious little minds to dig in, get messy, and follow their sensory joy, and even better for parents who’d love to let someone else’s parent handle the cleanup (thanks Carlie, you legend).

We felt so at home in the chaos (the good kind) where gooey textures, glitters, and colour play all had a purpose. It reminded us so much of why we do what we do at Slime Minister: to make space for sensory joy, one whiff and squish at a time.

And now? We’re dreaming up ways to join forces. Because when two sensory-loving minds come together, you never know what creative mischief might happen.

Do you have ideas for how Messy Rainbows could collaborate? We’d love to hear them. Drop us a DM or comment below, nothing’s too messy or too wild ✨

Check out Messy Rainbows on Instagram and show them some love. Trust us, your nervous system will thank you.

Seasonal Slime Ideas: Winter Edition

Just because it’s cold outside doesn’t mean your play needs to freeze up. Slime is the perfect indoor sensory play for winter. It’s hands-on, low-mess (mostly, if you play on a hard surface), and cosy creative. Whether you’re curled up at home, hosting a rainy-day playdate, or looking for ways to keep your sensory seeker engaged while the weather does its thing, we’ve got your slime inspo sorted.

❄️ 1. Ambrosia but Make It Icy

Inspired by the classic Kiwi dessert, Ambrosia Dream is part of our Good Enough to Eat (But Please Don’t) range. Chill your slime (literally!) in the fridge for a few minutes before play. The cool texture adds a whole new sensory layer, and the soft pastel swirls are giving major winter dessert vibes.

Pro tip: Add small white foam beads for a “snowberry” effect.

🌬️ 2. Cool Whiff: The OG Winter Scent

This bouncy, fluffy OG slime smells like a fresh breeze and plays like a dream. It’s the one for stretching long, frosty ribbons and swirling up ASMR magic. Think icy mornings, misty windows, and quiet, but in slime form.

Want to turn it into a winter sensory activity? Try:

• Adding a few drops of safe glitter (silver, white, light blue)

• Pairing with soft textures (fake fur, cotton balls) in a tactile tray

• Playing while listening to rain sounds or a lo-fi wintery playlist

🔥 3. Winter Warm-Up Station

Create a “Slime & Story” corner at home:

• Choose a warm-toned slime like Vanilla Berry Puff or Goody Gloop

• Set up an audiobook nearby

• Offer soft blankets and warm tea for grown-ups (consider a Flat White slime for the coffee lovers)

• Let kids squish and stretch (on a hard surface) while listening

This setup is amazing for calming down after a big energy moment, or for quiet weekend mornings when the wind’s howling and nobody wants to get dressed yet.

🌧 4. Sensory Tray Setup

Slime suggestion: Apple Whip
Place a pot of slime in a tray alongside warm rice, smooth stones, shells, or fabric. Kids can mix and match textures, creating sensory contrast with winter-themed items like pinecones, leaves, or pebbles from the garden.

✨ 5. Slime Spa

Slime suggestion: Cool Whiff or Vanilla Berry Puff
Perfect for adults and teens. Pair slime play with a face mask, herbal tea, and chill music for a winter wind-down ritual. Yes, this is your permission slip to make slime part of your self-care routine.

🎨 6. Colour Mixing

Slime suggestion: Any 2 OGs
Ask: what happens when you mix your slimes together? Let kids predict before they blend. Blueberry Cupcake + Vanilla Berry Puff? Pash’n’Pine + Apple Whip?

👣 7. Slime Puddles & Footprints

Slime suggestion: Blueberry Cupcake
Flatten slime into a puddle, then press in LEGO feet, tiny animal toys, or even clean gumboot soles. What kind of creature left that trail? Make up a story together!

🎬 8. Slime Movie Night

Slime suggestion: Any slime!
Settle in with a movie and a pot of slime. Let kids squish quietly while watching, great for fidgety winter evenings. Bonus points if the slime matches the film (Cool Whiff for Frozen, anyone?).

🧼 Keep it Clean, Even in the Muddy Months

Winter = mud, wet socks, and endless washing. Slime doesn’t need to add to the mess. Quick reminders:

• Clean hands = long-lasting slime

• Keep lids tight between play

• Washable surfaces only (no couch slime!)

• Our Consistency Controller can fix slime that’s too sticky

What's Your Seasonal Slime Style?

We’d love to see how you’re playing this winter. Tag us on Facebook or Instagram @slimeministernz and we’ll share our faves.

Stay warm, stay playful, and keep squishing.

Behind the Batches: Late-Night Slime Time, One Whiff at a Time

Mix Master Mike keeping the vibes on point, our decorated $5 mixer from Trademe!

What do you get when a graphic designer and a musician get their sensory kiddo to sleep and walk into a kitchen at 7:30PM? You get Slime Minister's Slime Lines.

Welcome to a little peek behind the batches.

While the rest of the house is winding down, slime time starts after bedtime. Once our son is tucked in and the dishwasher’s humming, you’ll find Cheyney and Ikr in the kitchen, sleeves rolled up, hands in slime.

Cheyney: Chief Whiff & Colour Queen

Cheyney’s in charge of the scent journey and the colour vibe of every slime. She’s got a nose for nostalgia and a palette tuned to joy. From the marshmallow-milky Vanilla Berry Puff to the zesty brightness of Pash’n’Pine, every Slime Minister scent is mixed and matched with care and a little cheek. The goal? To make your nose do a double-take and your heart feel a bit younger.

Ikr: Texture Technician & Squish Boss

Ikr’s the reason your slime feels so good. He’s the one testing the stretch, the pop, the fluff, and yes, the squish factor. He dials in the glue-to-activator ratio with mad scientist precision and is constantly improving how much air goes into a swirl. Texture isn’t just a detail here, it’s the whole experience.

Our Process: Small Batches, Big Energy

We hand-make each batch in small runs so we can keep quality high and creativity flowing. It’s a late-night operation powered by our Spotify playlist and fuelled by curiosity.

Every slime goes through at least three rounds of testing, including by our very own in-house product tester (a.k.a. our son), who brings his honest opinions and big reactions to the table. If it doesn’t pass the squish test or makes a mess we wouldn’t want to clean up at midnight, it doesn’t make the cut.

PSA: Slime Isn’t Forever — But You Can Help It Last

We wish slime could live forever, but like fresh bread or good bananas, it has a shelf life. Typically, you can expect about 1–3 months of prime squishiness, depending on how it’s cared for.

Here’s how to make your slime last longer:

• Clean hands, always — Oils and dirt can break down the slime over time

• Clean play surface — Keep the grit and fluff out

• Store it airtight — Lids on tight, no air gaps

• Keep it cool — Room temperature is ideal (not hot cars or fridges)

• Give it a spritz — Our Consistency Controller can help control the consistency, if it gets too sticky

If it’s getting sticky or stiff, don’t panic. Check our FAQs for how to bring it back to life.

From Our Kitchen to Your Hands

Slime Minister isn’t mass-produced. It’s late-night joy, stress relief, sensory magic, and a whole lot of squish packed into a pot. Thanks for being part of our slime story. If you’ve got an idea for a new scent, we’re all ears. Tag us in your slime time pics: on Facebook and Instagram @slimeministernz

Stay gooey,
Cheyney & Ikr

Sensory Gifting: Why Slime Is the Ultimate Present for Kids (and Grown-Ups)

Looking for a gift that’s fun, thoughtful, and actually used? We’ve got one word for you: SLIME!

Our squishy, stretchy, sweet-smelling stuff isn’t just a sensory trend. It’s a joyful, creative, screen-free experience that’s perfect for birthdays, care packages, classroom rewards, and “just because” moments. Here’s why slime makes the ultimate gift for kids (and grown-ups) who need a little brain break.

💖 It’s Sensory Gold

Slime taps into all the senses:
👀 Visually satisfying
👃 Smells incredible
🖐 Feels calming and squishy
👂 Even sounds good when you squish it

For kids (especially neurodivergent kids), this kind of sensory input is regulating and grounding. For adults, it’s a secret stress-buster. Like a fidget spinner, but more fun.

🎉 It’s a Whole Vibe

You know what doesn’t get played with? Toys with batteries that die in a week. You know what does? Slime that smells like cupcakes and feels amazing.

Slime isn’t just a product, it’s an experience. Each tub of Slime Minister slime is batch-made, and intended to spark joy, creativity, and connection. Whether your recipient is six or sixty, slime invites them to play.

📦 It’s Gift-Ready and Proudly Made in Aotearoa

Our slimes are packed with care right here in New Zealand, and they’re ready to go as gifts. No extra wrapping needed (unless you're into that). Choose one of our OG scents like Cool Whiff or Apple Whip, or go all-in on a sensory bundle.

Gifting local? Even better. Supporting small businesses makes your gift go further, for the recipient and the maker.

🌈 It’s Customisable

Got a kid who loves unicorns? Dinosaurs? Bubble tea? We’ve got the base slime for that. Simply gift along with glitter, scents or textures to match their personality or interests. It’s a choose-your-own-squish adventure.

💡 It’s Not Just for Kids

Grown-up brains love slime too. It’s the perfect gift for:

• Teachers who need a calm-down jar

• Friends going through a stressful time

• Parents who need a playful moment with their kids

• People who have everything, except slime

🛍 Ready to Gift Joy?

Whether you’re shopping for a birthday, a sensory-seeking superstar, or a grown-up who deserves something sweet, slime is a small-but-mighty present that packs a punch.

✨ 100% batch made in Aotearoa
✨ Sensory-rich and screen-free
✨ Designed to squish, soothe, and spark delight

Browse the OG line now → Shop Slime Gifts

For creative ideas and updates, follow us on Instagram

Creative Parenting: Raising Kids with Imagination, Not Just Instructions

In a world full of routines, rules, and responsibility, it can be easy to lose the magic of childhood, and sometimes, parenthood too. But what if your kitchen table could become a slime lab? What if your lounge was a sensory zone? What if parenting didn’t always feel so… serious?

Welcome to the wonderfully weird world of creative parenting.

What Is Creative Parenting?

Creative parenting is less about being crafty, and more about being curious. It’s about turning the everyday into play, inviting your child’s imagination to lead, and saying “yes” a little more often (even if it means a glitter explosion on the carpet).

At Slime Minister, we live this every day, not just as a business, but as a family. Our home is full of sensory tools, spontaneous projects, and moments that don’t always make sense (until they do). Whether we’re testing a new slime or building a cardboard city, we’re parenting in a way that’s messy, mindful, and meaningful.

Why Creative Parenting Matters

• It builds connection: Play is how kids process the world. When you join in, you enter their world instead of pulling them into yours.

• It supports neurodivergent kids: Sensory play, flexible routines, and open-ended activities are powerful tools for kids who experience the world differently.

• It fosters problem-solving: Creative parenting encourages experimentation and resilience, not perfection.

• It brings joy back to parenting: Letting go of the “shoulds” makes space for delight, silliness, and surprise.

How Slime Helps

Slime isn’t just squishy fun, it’s a gateway to creative parenting. It’s hands-on, sensory-rich, and totally open-ended. There’s no “right way” to play with it, which makes it perfect for:

• Calming big emotions

• Encouraging fine motor skills

• Creating little moments of connection

• Breaking the screen-time cycle

You don’t need fancy supplies or Pinterest-level energy. One blob of slime and an open mind is all it takes.

5 Easy Ways to Try Creative Parenting Today

1. Say yes to the mess (sometimes) — Embrace play that’s tactile, wild, or unpredictable.

2. Ask “what if?” — “What if this slime had a superpower?” “What if you were the mayor of Slimeville?”

3. Let them lead — Follow their curiosity instead of steering the activity.

4. Create, don’t correct — Focus on expression, not outcomes.

5. Join in — Get your hands messy, too.

From One Creative Parent to Another

As a mum, designer, and small business owner, I’m not here to pretend I’ve got it all together. But what I do have is a home full of sensory magic, a kid with wild ideas, and a deep belief that creativity is one of parenting’s most underrated tools.

So here’s your permission slip: be silly. Be curious. Be weird with your kid. It might just be the most important thing you do all day.

Want more tips, tools, and tactile joy?
Sign up for the Slime Minister newsletter or check out our OG Slimes — handmade in Aotearoa for brains big and small.

Slime, Brains & Bots: How We're Using AI to Stir Up Creativity

When you run a small business that's equal parts glitter, goo, and good vibes, there's a lot on your plate. Designing products, writing captions, packing orders and wrangling one little ball of energy (our son), all before the second coffee. So when AI tools like ChatGPT popped onto the scene, we were curious.

Can a robot really help write for a brand like Slime Minister? One that’s built on sensory joy, playful puns, and lots of heart?

Turns out: yes. With a few conditions.

We use ChatGPT to help spark ideas, speed up writing, and keep our brains from melting when the mental load gets too heavy. The magic happens when we blend it with our own voice, not replace it. AI might help generate the bones of a blog post or caption, but the sparkle? That still comes from us.

Just like slime, AI is what you make of it. You can shape it, stretch it, and remix it to suit your needs. And just like sensory play, it’s strangely soothing when used with intention. (Cue the brain image with purple slime topped with a bow, which yes, we prompted with ChatGPT).

We're also big on disclosing when we’ve used AI. As a graphic designer (Cheyney here 👋), it’s obvious when something’s a little too “machine-made.” But in the spirit of curiosity and creativity, we’re using Slime Minister as a playground to test what this tech can do and how it can support a small, creative, values-driven businesses like ours.

So next time you see a post from us that’s extra smooth or weirdly on point? There’s a chance ChatGPT helped us write it. And we’re not mad about it.

💬 Got thoughts on AI in creative biz? Drop a comment. We would love to hear how you’re using (or avoiding) it!

Matariki Magic: Stars, Slime and a Sprinkle of Surprise

As the stars of Matariki rise in our winter sky here in Aotearoa, it’s the perfect time to reflect, reset and squish some slime!

Matariki is a special time in the Māori calendar that marks the Māori New Year. It’s all about connection, remembrance, celebration and looking forward with hope. Traditionally, whānau would come together to share kai, tell stories and honour those who came before.

At Slime Minister, we’re all about sparking joy and connection too. To celebrate Matariki, we’re adding a little stardust to our shop. Pop a $2 Lucky Dip into your order and you might just score some celestial magic in the form of tiny stars. It’s our way of adding a little twinkle to your sensory play.

While you're here, don’t miss our uniquely Kiwi slimes. Try Ambrosia Dream - fluffy, fruity, and just like the nostalgic dessert, minus the cleanup. Or grab Goody Gloop for a jelly jube throwback that smells like every childhood birthday party rolled into one tub.

So whether you’re lighting candles, sharing kai or just enjoying the sparkle of the season, we hope you have a safe and happy Matariki.Shop small. Shop local. Shop New Zealand Slime.

Slime Minister slimes are proudly batch-made in Aotearoa, for sensory seekers across NZ and beyond.

5 Unexpected Benefits of Playing with Slime (According to Science & Our Kid)

Slime looks like just colourful goo... but it’s so much more. At Slime Minister, we’ve seen how powerful it can be for calming, focusing, and bringing joy to both kids and grown-ups.

Here are five surprising benefits of slime play:

1. It reduces stress
   Stretching, pulling, and squishing slime is a hands-on way to relax. A kind of tactile meditation for busy brains.

2. It improves focus
   Great for anyone with a busy mind. Slime gives your hands something to do while your thoughts slow down.

3. It supports fine motor skills
   Twisting, pinching, and poking strengthens little fingers and boosts coordination.

4. It helps with emotions
   Our sensory-seeking son uses slime to work through big feelings. It’s a calming outlet that doesn’t need words.

5. It gives you ASMR feels
   Our slow-pull slimes make soft popping sounds that trigger that super-relaxed, tingly feeling. Yes please.

So whether you’re using slime for stress relief, supporting a sensory-seeker, or just craving something satisfying to squish, our New Zealand slimes are made for feel-good moments.

Try Cool Whiff 💙 for calm vibes, or get a boost with Pash’n’Pine 🍍. Whatever your mood, there’s a slime for that.

The OG Slime Line – Which One Are You?

Meet the OG Slime Line from Slime Minister. Six signature slimes, each with a personality of its own. Stretchy, scented, and seriously satisfying, our original collection is designed for slime-lovers of all ages.

So... which slime are you?

🍏 Apple Whip
Light, fluffy, and fresh. You’re the first to try new things and always bring the good vibes.
🍓 Vanilla Berry Puff
Sweet, soft, and totally comforting. A cozy classic.
🍍 Pash'n'Pine
Bright and bold. You bring the fun and aren’t afraid to stand out.
🫐 Blueberry Cupcake
Smooth and rich with a sprinkle of whimsy. You’ve got a luxe streak and a love of treats.
🌴 Tropipop
Sunshine in a slime. You're all about chill vibes and good times.
💙 Cool Whiff
Clean, calming, and a little mysterious. You’re the cool one in the crew.

Whether you're into fluffy, glossy, or slow-stretch textures, our New Zealand-made slime is crafted for good feels and fun.

Try a few and mix it up. Why choose just one?

Why Sensory Play is Seriously Soothing (for Kids and Grown-Ups)

At Slime Minister, we believe play is powerful, no matter your age. Our smooth, stretchy slimes aren’t just fun. They’re a seriously soothing sensory experience.

So why is sensory play such a big deal?

🧠 It calms the mind
Squishing slime is like a reset button for busy brains. The soft texture and slow pull can ease anxious thoughts. Perfect for winding down after school or a long day at work.

👋 It builds focus
Kneading, folding, and stretching our slimes engages the senses and supports fine motor skills, especially for tamariki who love hands-on play.

💭 It sparks creativity
From mixing colours to inventing slime names (shoutout to Pash'n'Pine 🍍), sensory play helps imaginations grow. Bonus: it's screen-free.

Our New Zealand slime is handmade with love and tested by our own sensory-seeking son. Whether you’re a parent, teacher, or just someone who needs a mindful moment, we’ve got the slime for you.

Pro tip: Keep a tub of Vanilla Berry Puff or Tropipop at your desk. Your hands will thank you.

Welcome to Slime Minister: Where Sensory Play Meets Joyful Chaos

Born in our kitchen amidst love, chaos, and countless slime experiments, Slime Minister began as a heartfelt mission to support our son's sensory needs. After trying slime after slime that didn't quite hit the mark, we decided to create our own. What started as a personal endeavor quickly transformed into a passion project aimed at bringing more play into our daily lives and sharing that joy with others.

Why Slime?

Slime isn't just a toy; it's a sensory experience. For children and adults alike, engaging with slime can be calming, stimulating, and incredibly satisfying. It's a tool for mindfulness, a medium for creativity, and, most importantly, a source of fun.

Our Slime Philosophy

At Slime Minister, we believe that fun has no age limit. Our slimes are crafted to delight everyone, from kids seeking squishy adventures to adults looking for a playful stress reliever. Each batch is made in Aotearoa with care, ensuring quality and satisfaction in every jar.

Explore Our Collection

Dive into our range of uniquely crafted slimes:

• OG Vanilla Berry Puff: A sweet, aromatic experience.

• OG Tropipop: Tropical vibes in a jar.

• OG Pash’n’Pine: A fruity fusion that's simply irresistible.

• OG Apple Whip: Crisp and refreshing, like a bite into a fresh apple.

• OG Cool Whiff: A cool breeze to soothe your senses.

• OG Blueberry Cupcake: Dessert-inspired fun without the calories.

Each slime is designed to provide a unique sensory experience, combining texture, scent, and color to engage the senses fully.

Join the Slime Minister Community

We're more than just a slime shop; we're a community of play enthusiasts. Follow us on Instagram and Facebook to stay updated on new releases, behind-the-scenes looks, and tips for getting the most out of your slime.

Have questions or just want to say hi? Reach out to us through our Contact Page.

Thank you for joining us on this squishy, stretchy, and sensational journey. We can't wait to share the joy of slime with you!