Slime, Brains & Bots: How We're Using AI to Stir Up Creativity
When you run a small business that's equal parts glitter, goo, and good vibes, there's a lot on your plate. Designing products, writing captions, packing orders and wrangling one little ball of energy (our son), all before the second coffee. So when AI tools like ChatGPT popped onto the scene, we were curious.
Can a robot really help write for a brand like Slime Minister? One that’s built on sensory joy, playful puns, and lots of heart?
Turns out: yes. With a few conditions.
We use ChatGPT to help spark ideas, speed up writing, and keep our brains from melting when the mental load gets too heavy. The magic happens when we blend it with our own voice, not replace it. AI might help generate the bones of a blog post or caption, but the sparkle? That still comes from us.
Just like slime, AI is what you make of it. You can shape it, stretch it, and remix it to suit your needs. And just like sensory play, it’s strangely soothing when used with intention. (Cue the brain image with purple slime topped with a bow, which yes, we prompted with ChatGPT).
We're also big on disclosing when we’ve used AI. As a graphic designer (Cheyney here 👋), it’s obvious when something’s a little too “machine-made.” But in the spirit of curiosity and creativity, we’re using Slime Minister as a playground to test what this tech can do and how it can support a small, creative, values-driven businesses like ours.
So next time you see a post from us that’s extra smooth or weirdly on point? There’s a chance ChatGPT helped us write it. And we’re not mad about it.
💬 Got thoughts on AI in creative biz? Drop a comment. We would love to hear how you’re using (or avoiding) it!
Matariki Magic: Stars, Slime and a Sprinkle of Surprise
As the stars of Matariki rise in our winter sky here in Aotearoa, it’s the perfect time to reflect, reset and squish some slime!
Matariki is a special time in the Māori calendar that marks the Māori New Year. It’s all about connection, remembrance, celebration and looking forward with hope. Traditionally, whānau would come together to share kai, tell stories and honour those who came before.
At Slime Minister, we’re all about sparking joy and connection too. To celebrate Matariki, we’re adding a little stardust to our shop. Pop a $2 Lucky Dip into your order and you might just score some celestial magic in the form of tiny stars. It’s our way of adding a little twinkle to your sensory play.
While you're here, don’t miss our uniquely Kiwi slimes. Try Ambrosia Dream - fluffy, fruity, and just like the nostalgic dessert, minus the cleanup. Or grab Goody Gloop for a jelly jube throwback that smells like every childhood birthday party rolled into one tub.
So whether you’re lighting candles, sharing kai or just enjoying the sparkle of the season, we hope you have a safe and happy Matariki.Shop small. Shop local. Shop New Zealand Slime.
Slime Minister slimes are proudly batch-made in Aotearoa, for sensory seekers across NZ and beyond.
5 Unexpected Benefits of Playing with Slime (According to Science & Our Kid)
Slime looks like just colourful goo... but it’s so much more. At Slime Minister, we’ve seen how powerful it can be for calming, focusing, and bringing joy to both kids and grown-ups.
Here are five surprising benefits of slime play:
It reduces stress
Stretching, pulling, and squishing slime is a hands-on way to relax. A kind of tactile meditation for busy brains.It improves focus
Great for anyone with a busy mind. Slime gives your hands something to do while your thoughts slow down.It supports fine motor skills
Twisting, pinching, and poking strengthens little fingers and boosts coordination.It helps with emotions
Our sensory-seeking son uses slime to work through big feelings. It’s a calming outlet that doesn’t need words.It gives you ASMR feels
Our slow-pull slimes make soft popping sounds that trigger that super-relaxed, tingly feeling. Yes please.
So whether you’re using slime for stress relief, supporting a sensory-seeker, or just craving something satisfying to squish, our New Zealand slimes are made for feel-good moments.
Try Cool Whiff 💙 for calm vibes, or get a boost with Pash’n’Pine 🍍. Whatever your mood, there’s a slime for that.
The OG Slime Line – Which One Are You?
Meet the OG Slime Line from Slime Minister. Six signature slimes, each with a personality of its own. Stretchy, scented, and seriously satisfying, our original collection is designed for slime-lovers of all ages.
So... which slime are you?
🍏 Apple Whip
Light, fluffy, and fresh. You’re the first to try new things and always bring the good vibes.
🍓 Vanilla Berry Puff
Sweet, soft, and totally comforting. A cozy classic.
🍍 Pash'n'Pine
Bright and bold. You bring the fun and aren’t afraid to stand out.
🫐 Blueberry Cupcake
Smooth and rich with a sprinkle of whimsy. You’ve got a luxe streak and a love of treats.
🌴 Tropipop
Sunshine in a slime. You're all about chill vibes and good times.
💙 Cool Whiff
Clean, calming, and a little mysterious. You’re the cool one in the crew.
Whether you're into fluffy, glossy, or slow-stretch textures, our New Zealand-made slime is crafted for good feels and fun.
Try a few and mix it up. Why choose just one?
Why Sensory Play is Seriously Soothing (for Kids and Grown-Ups)
At Slime Minister, we believe play is powerful, no matter your age. Our smooth, stretchy slimes aren’t just fun. They’re a seriously soothing sensory experience.
So why is sensory play such a big deal?
🧠 It calms the mind
Squishing slime is like a reset button for busy brains. The soft texture and slow pull can ease anxious thoughts. Perfect for winding down after school or a long day at work.
👋 It builds focus
Kneading, folding, and stretching our slimes engages the senses and supports fine motor skills, especially for tamariki who love hands-on play.
💭 It sparks creativity
From mixing colours to inventing slime names (shoutout to Pash'n'Pine 🍍), sensory play helps imaginations grow. Bonus: it's screen-free.
Our New Zealand slime is handmade with love and tested by our own sensory-seeking son. Whether you’re a parent, teacher, or just someone who needs a mindful moment, we’ve got the slime for you.
Pro tip: Keep a tub of Vanilla Berry Puff or Tropipop at your desk. Your hands will thank you.
Welcome to Slime Minister: Where Sensory Play Meets Joyful Chaos
It all begins with an idea.
Born in our kitchen amidst love, chaos, and countless slime experiments, Slime Minister began as a heartfelt mission to support our son's sensory needs. After trying slime after slime that didn't quite hit the mark, we decided to create our own. What started as a personal endeavor quickly transformed into a passion project aimed at bringing more play into our daily lives and sharing that joy with others.
Why Slime?
Slime isn't just a toy; it's a sensory experience. For children and adults alike, engaging with slime can be calming, stimulating, and incredibly satisfying. It's a tool for mindfulness, a medium for creativity, and, most importantly, a source of fun.
Our Slime Philosophy
At Slime Minister, we believe that fun has no age limit. Our slimes are crafted to delight everyone, from kids seeking squishy adventures to adults looking for a playful stress reliever. Each batch is made in Aotearoa with care, ensuring quality and satisfaction in every jar.
Explore Our Collection
Dive into our range of uniquely crafted slimes:
OG Vanilla Berry Puff: A sweet, aromatic experience.
OG Tropipop: Tropical vibes in a jar.
OG Pash’n’Pine: A fruity fusion that's simply irresistible.
OG Apple Whip: Crisp and refreshing, like a bite into a fresh apple.
OG Cool Whiff: A cool breeze to soothe your senses.
OG Blueberry Cupcake: Dessert-inspired fun without the calories.
Each slime is designed to provide a unique sensory experience, combining texture, scent, and color to engage the senses fully.
Join the Slime Minister Community
We're more than just a slime shop; we're a community of play enthusiasts. Follow us on Instagram and Facebook to stay updated on new releases, behind-the-scenes looks, and tips for getting the most out of your slime.
Have questions or just want to say hi? Reach out to us through our Contact Page.
Thank you for joining us on this squishy, stretchy, and sensational journey. We can't wait to share the joy of slime with you!